Our Belief – Mission & Vision


To be a world class provider of high quality appliances that provide value to our customers and create a company that can attract, recruit and retain smart and talented employees.


To be established as one of the top Home appliance Brand and provide innovative and quality products to our customers not just in our country but also worldwide.

We are a company that is large enough to produce standard products, but flexible enough to deliver superior quality, value-added, customized results at a competitive price. We seek out customers who share our commitment to value-added design and development of quality products. We sustain profitable growth by developing existing markets and customers and identifying new complementary opportunities that allow us to maintain our uniqueness and diversify our offerings. We attract and retain the best talent as a result of successfully integrating a fun, positive work environment, leadership and people development with recognition and incentives.